Digital Marketing

Can Improve a website's visibility in organic search engine results by conducting Keyword research, on-page optimisation (e.g., meta tags, content optimisation), off-page optimisation (e.g., backlink building), and technical SEO (e.g., site speed, mobile optimisation).

Experienced in building and managing paid media advertising campaigns to engage with customers and promote products or services. Skilled in creating and optimizing paid ads across various platforms (e.g., Google Ads, Facebook Ads, Instagram Ads), managing ad budgets, conducting keyword research, and A/B testing. Proficient in analysing advertising metrics to refine strategies and maximise (ROAS).

Experienced in attracting and retaining target audiences by creating and distributing valuable, relevant, and consistent content via blog posts, videos, infographics, and other content formats In addition to promoting content through various channels, and measuring content performance.

Adept in Nurturing leads and building relationships with customers through targeted email communications Including designing email campaigns, segmenting email lists, creating personalised email content, automation (e.g., Email Sequences), and analysing email performance metrics.